Accelerating Commercial Growth in Medical Devices & Digital Health
Our Services
Go-to-Market Strategy and Execution
Our Go-to-Market framework establishes critical pillars - including market segmentation, evidence-based collaterals, economic value modeling, and lead generation strategy - to ensure strong commercial momentum starting at launch.
New Opportunity and Expansion Assessments
Our market expansion services focus on two dimensions: procedural and geographic.
For procedural expansion, we evaluate new market segments where your technology platform would create the most value - directly or through partnerships.
For geographic expansion, we guide international innovators through the complexities of the U.S. healthcare landscape. By addressing adoption barriers early in the planning phase, we transform the world’s most attractive and complex market into your most significant growth opportunity.
Partnerships and Acquisitions
Whether you are looking to set up a distribution agreement or to get acquired by a strategic player, we leverage our experience with closing over 30 deals valued at up to $325M to help establish favorable deal terms, value how much your business is worth, prepare the content of your pitch deck and provide introductions.
About
Cantrall Consulting
My journey began in bioinformatics, helping a startup bring causal AI technology to life. That’s where I first saw the real challenge of innovation — even the best technology doesn’t sell itself.
Curious about how some new technologies explode in the market and others do not, I went on to study at one of the world’s top business schools, learning how strategy, marketing, and financial rigor come together to drive growth. I applied this knowledge for 12 years at Medtronic, establishing best-in-class marketing programs, and for three years at Zimmer Biomet leading adoption of robotics and navigation.
After years in large organizations, I found myself drawn back to the agility of small companies, and managed Americas’ operations for an AI-based neurovascular start-up. Today, through my consulting practice, I draw on my 23 years of experience to help founders and teams turn breakthrough technologies into measurable commercial results through the power of strategic marketing and business development.
Contact Us
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